Anna Vilenskaya in Barcelona 30 October 2024

Anna Vilenskaya is a musicologist, lecturer and researcher of contemporary music. She has changed the approach of telling about music towards visualization, simplicity, emotionality and practical benefits for the listener.

The topic of the lecture: Music from advertising: what chord helps to charm customers?

We will deal with advertising songs, company jingles and the music you hear in the background of commercials with cars and medicines. What is special about it? Who composes it and what guides it? There is no chord that will make you buy something - we invented it to attract attention. However, there are quite a few interesting things in there.